Do you look for business opportunities missed by others?

Scripture: So she departed and went and gleaned in the field after the reapers (Ruth 2:3).

Today’s Thought: When starting a new venture, one key to success is to find a niche market not currently being serviced and focus your energies there. Wal-mart got its start by servicing small communities that were being ignored by the larger chain stores. Today, Wal-mart is the largest chain store of its kind.

In your current or proposed market or industry, are there needs going unmet? What slice of business can you obtain? Who is currently serving that market? Is your location better than your competitor? How can you redefine the market to gain a competitive advantage? What opportunities are “left lying in the field,” waiting to be gleaned?

Will he not render to man according to his work? (Proverbs 24:12).

What opportunities are “left lying in the field,” waiting to be gleaned?